Corporate strategy

The key to making a business thrive in an increasingly competitive world can be summed up in one word: strategy.
With the support of Pierre Pupier, Xavier Fontanet has written a book that makes strategic thinking accessible, concrete, and captivating, allowing every reader to grasp and apply the methods used by top business leaders.
Pierre Pupier — entrepreneur and private equity investor specializing in SMEs — engages in a series of in-depth conversations with Xavier Fontanet, former CEO of Essilor. Under his leadership, Essilor’s revenues grew from €500 million to €5 billion, and its market value increased a hundredfold.
Through these exchanges, the book unfolds like a story. Step by step, the reader follows Xavier’s journey — from his early days at BCG, to leading Chantiers Bénéteau, Eurest, and finally Essilor — and discovers how strategic decisions are made at the highest level, in the real world, facing real challenges.
The concepts explored are univers